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Friday, May 11, 2012

The pros outweigh the cons when selling content on the Kindle

Even if you are a traditionalist who is enamored with the old, musty smell of a classic library book, or enjoy the worn pages of your favorite novel more than a comfy pair of pajamas, Amazon's eBook reader, the Kindle, is an enticing alternative. Besides the ability to carry the equivalent of an entire library in one device, and besides the fact that its screen is much easier to read than any laptop or computer, the Kindle is a powerful, technologically advanced force to be reckoned with.

As an author, the Kindle is also an attractive alternative to the publishing methods of old. And as an internet marketer, the Kindle even provides an attractive outlet for the sale of value-added content, in particular eBooks. With its growing popularity, the Kindle allows you to upload your work through an Amazon account, quickly and easily publish and just as easily make a sale. It's almost too good to be true.

But selling your content on Amazon, or the Kindle rather, does have a minor down side. All Kindle content is protected by digital rights management software, or DRM. The intent of DRM is good. It prevents the unauthorized duplication of your work, just as the Apple iPod protects music from being unlawfully shared. But the downside of the DRM is that your work basically becomes partially the property of Kindle and your Amazon account. In fact, when you sell your work on Kindle, you receive only 35% of the suggested retail price. However, compare that to the headache of a large publishing company or inability to most effectively reach your target market, and that DRM and 35% doesn't look so bad.

At the end of the day, the Kindle may be eventually responsible for the demise of the printed publication. But it may very well be eventually responsible for the most exciting catapult of the written word in ages.

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